Iwc schaffhausen in partnership with facebook and jcdecaux airport paris live streams the hernia de disco lumbar pdf “silver spitfire – the longest flight” expedition

IWC schaffhausen, facebook and jcdecaux airport paris have joined forces to combine hernia de disco lumbar pdf a live stream on social media with out-of-home advertising for the first time. The start of the “silver spitfire – the longest flight” expedition was transmitted from facebook to digital displays at paris-CDG airport, enabling thousands of passengers to witness the historic spitfire begin hernia de disco lumbar pdf its epic round-the-world journey.

IWC schaffhausen and the boultbee flight academy, in collaboration with aviation adventures ltd, celebrated the departure of the carefully restored spitfire at goodwood hernia de disco lumbar pdf aerodrome on monday 5th august. More than 400 guests were present for the special event, as the unique aircraft embarked on its unprecedented mission to hernia de disco lumbar pdf circumnavigate the globe.


As the expedition’s main partner and official timekeeper, IWC schaffhausen wanted to share the event with as many hernia de disco lumbar pdf aviation enthusiasts as possible. The swiss luxury watch manufacturer teamed up with facebook and hernia de disco lumbar pdf jcdecaux airport paris, a division of the largest outdoor advertising company in the hernia de disco lumbar pdf world offering innovative advertising solutions in paris airports, to ensure an extensive audience.

The facebook creative shop team collaborated on the conception and hernia de disco lumbar pdf development of the initiative. The live retransmission of the departure was followed by a hernia de disco lumbar pdf long sequence of a designed flight tracker, the purpose of which was not only to track the hernia de disco lumbar pdf trajectory of the plane, but also to allow people to luxuriate in the beauty hernia de disco lumbar pdf of flight. The silver spitfire event has therefore offered an unexpected break hernia de disco lumbar pdf from both the intense life of the airport and the hernia de disco lumbar pdf speed of the mobile feed. The solutions engineering teams of both jcdecaux airport paris and hernia de disco lumbar pdf facebook worked exhaustively to ensure the connection between the platforms hernia de disco lumbar pdf functioned seamlessly, despite the additional challenge of live broadcasting.

“IWC is a brand which is young at heart, always embracing new developments and innovation,” said franziska gsell, CMO of IWC schaffhausen. “the activation of the silver spitfire’s much-anticipated departure, through the combination of a social stream with out-of-home advertising, is an excellent example of how to engage with viewers hernia de disco lumbar pdf and create new experiences in the digital age. This collaboration demonstrates the pioneering spirit of facebook, jcdecaux airport paris, and IWC schaffhausen.”

Over the next few months, the silver spitfire will continue its historic journey, covering a distance of more than 43,000 kilometres and visiting some 30 countries on its way. The aircraft’s unique surface of polished aluminium is designed to highlight hernia de disco lumbar pdf its iconic silhouette in a way never seen before.

Over the last two years, more than a dozen engineers and specialists have worked to hernia de disco lumbar pdf restore the original spitfire mk IX aircraft, which was originally built in castle bromwich back in 1943. It is being piloted by the founders of the boultbee hernia de disco lumbar pdf flight academy, steve boultbee-brooks and matt jones, who originally devised the expedition and who will take turns hernia de disco lumbar pdf in the cockpit over the course of the adventure.

During their journey through the different time zones, boultbee brooks and jones will wear the IWC pilot’s watch timezoner spitfire edition “the longest flight” (ref. IW395501). As the official watch of the expedition, this timepiece makes it possible to set the time to hernia de disco lumbar pdf a different time zone by simply turning the bezel to hernia de disco lumbar pdf the desired location.

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