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In commercial contexts, VRM tools provide customers — that’s all of us — with ways to operate with full agency in the marketplace. This includes the ability to control and permit the use of personal data, to aassert intentions in ways that can be understood and respected, and to protect personal privacy. VRM tools also provide ways for each of us to bear bear our own side of relationship burdens, and to have the same kind of scale across many vendors as vendors have across many customers. (An example of scale: being able to change one’s address, phone number or last name, for every entity with which a customer deals, in one move.)

VRM relieves vendors of the perceived need to "capture," "acquire," "lock in," "manage," and otherwise employ the language and thinking estenosis lumbar cirugia of slave-owners when dealing with customers.

With VRM operating on the customer’s side, CRM systems will no longer be alone in trying to improve the ways companies relate to customers. Customers will be also be involved, as fully empowered participants, rather than as captive followers.

VRM is part of a larger picture as well. Perhaps the best name and description for that larger picture is Life Management Platforms, coined by Martin Kuppinger of Kuppinger Cole. He describes them this way: "Life Management Platforms will change the way individuals deal with sensitive information like their health data, insurance data, and many other types of information – information that today frequently is paper-based or, when it comes to personal opinions, only in the mind of the individuals. They will enable new approaches for privacy- and security-aware sharing of that information, without the risk of losing control of that information… At KuppingerCole we expect and predict that preparacion del paciente para una radiografia de columna lumbosacra Life Management Platforms, with related standards, protocols, business models, applications, etc., will be the one technology driven component that will have the strongest influence on our everyday life (and, on the other side, on enterprise infrastructures and the Internet architecture) for the next 10 years."

ProjectVRM’s mission is to foster development of tools and services that make customers both independent and better able to engage — and to guide research on the effects of those, as they come into widespread use. In other words, our purpose is to make people as independent and engaging as possible—in a digital world where large corporate forces have more ways than ever to make people both dependent and trapped inside closed systems.

What called VRM into the world was the Internet, and the opportunities for new forms of engagement that were not possible without a worldwide network that nobody owned, everybody could use and anybody could improve. That escoliosis dorsolumbar izquierda network was born in the form we know today on 30 April 1995, when the NSFnet backbone, on which commercial traffic had been prohibited, was decommissioned. This instantly made the Internet a worldwide marketplace, and not just a side project of governments, universities and a few big companies. ISPs sprang up, along with graphical browsers, email, file transfer and the rest — all based on an open peer-to-peer protocol suite that had the effect of pushing toward zero the functional distance between everybody and everything on it — and costs as well.

However, as William Gibson told The Economist in 2003, "The future is already here – it’s just not evenly distributed." This is why the full implications of the Net have emerged unevenly, and follow the differing adoption rates of DSL, wi-fi, data over cable and mobile phone systems, and the emergence of smartphones — across differing cultures, societies, income levels enfermedades lumbares, network infrastructures, and levels of government and incumbent monopoly control.

The Industrial Age also didn’t end when the Net showed up. For example, while many marketers embraced The Cluetrain Manifesto (which appeared on the Web in 1999 and in book form in 2000, and was co-authored by Doc Searls, who started ProjectVRM), many more saw the Net as one more way to "target," "capture," "acquire," "manage," "control" and "lock in" customers, as if they were slaves or cattle.

Here’s one example of how the world has changed since we started ProjectVRM. At our first meeting, in October 2006, Paul Trevithick said, correctly, that "user install" was a huge hurdle for all developers, including future VRM ones. At the time, however, nearly all user installs were on desktop and laptop computers. There were no iPhones or Androids, and the first app escoliosis dorsolumbar dextroconvexa stores were nearly two years away. But once those stores were in place, instantly install-able apps exploded into use, and evolved almost constantly.

But, while the user install hurdle came down on the smartphone front, the independence hurdle rose higher than ever. That’s because the main sources of smartphones — Apple and Google — have come to dominate our lives to a degree that rivals or exceeds the influence of the great monopoly phone companies of the 20th Century. Independence that is still possible on general purpose PCs is not que es rotoescoliosis lumbar possible on iPhones and is minimally possible on Androids. Both "ecosystems" are giant walled gardens that trap both users and developers, even as users enjoy countless benefits.

Worse, our browsers and mobile devices have also became instruments of surveillance, with our activities being reported constantly back to faceless machines and software systems within business and government. This also severely limits personal independence, and puts privacy in great demand. Answering that demand today are apps that block advertising and tracking online. This is by far the most popular category in our list of VRM developments. (This is also why Doc Searls has been following the "adblock war" since ProjectVRM began.)

No doubt many other expected and unexpected changes in the marketplace will help and hinder VRM projects in the coming years. Whether or not ProjectVRM will persist until its goals succeed is an open question. What’s not an open question estenosis lumbar soluciones is the whether or not the project’s ideals and goals are worth pursuing.

• Provide tools for individuals to manage relationships with organizations. These tools are personal. That is, they belong to the individual in the sense that they are under the individual’s control. They can also be social, in the sense that they can connect with others and support group formation and action. But they need to be personal first.

ProjectVRM is a D&R — Development and Reserch — project. Development has always come first. Now, as VRM is coming to be adopted in the world, we need to encourage research the same way we have encouraged development — and conduct it as well. Here are a few questions we might probe, as the principles, goals and tools listed above start having effects:

• Will VRM disrupt existing businesses, enhance them, neither or both? How and where? One example: online advertising, which is already impacted by ad and tracking blockers. And, once selective ad and tracking blocking becomes more normative, what happens to surveillance-based personalized advertising? (It is easy to track investment; but what about actual effects on businesses, e.g. publishers and advertising companies)?

• How do policy environments — laws, regulations, government purchasing practices — encourage or discourage VRM development, usage and market growth? (Of special interest already escoliosis leve are European and Australian privacy laws, and Government Digital Services appetites for normalized citizen data in the U.K.) And how do VRM developers and/or citizens affect policy decisions?

• One of the results of a ClarityRay survey (no longer online, since ClarityRay was bought by Yahoo ) was that ad blocker users tend to spend more money online. It would be good to expand on that. Do privacy tools other than ad blockers also have an effect? Does the effect hold even when you control for skill and time spent online?

• It would be good to follow up on last year’s Pew study on Anonymity, Privacy, and Security Online and ask, To what extent are user concerns about security and privacy affecting dolor lumbar derecho commerce? What security and privacy tools, behaviors, and policies are most effective for helping to address those concerns and promote commerce?

The two events where the VRM community is gathered and maintained both happen in the same weeks, at the same location, twice per year, Spring and Fall. Those are VRM Day and IIW, the Internet Identity Workshop. VRM Day happens on the Monday preceding IIW, which happens the next three days (Tuesday through Thursday), at the Computer History Museum in Mountain View, California, which is at the center of Silicon Valley, midway between its two main airports (SFO, for San Francisco and SJC, for San Jose).

• Personal Information Economy 2016: Achieving Growth Through Trust on Thursday, 29th September 2016 from 08.30 to 17.00 (GMT), Kings Place, 90 York Way, London, N1 9AG. (Doc Searls is one of the speakers, and many VRM community members will attend.)

• Internet Identity Workshop #15, Computer History Museum, Mountain View, CA. October 23-25, 2012. Register here. This is very much a VRM workshop, since it’s an unconference where many VRooMers show up and hold sessions of their own choosing.

• Intention Economy Mashup Event London, Innovation Warehouse, 1 East Poultry Avenue, London. EC1A 9PT 4:30-9:30pm, Monday, 23 April Put on by Tony Fish, Sam Sethi and Iain Henderson. Named after Doc’s new book, which will be almost out hernia discal lumbar tratamiento fisioterapia then. Doc will speak there.